JBentley Studio and Spa

My CW Star Experience: The Keratin Complex Treatment

JBentley Studio and Spa

Lately, whenever people tell me my hair looks nice, I’ve got three words for them: Keratin Complex Treatment.

Have you heard of it? I hadn’t until a few months ago.

As I’ve written about in the past, I’m in the midst of the long, grueling process of growing out my relaxer. It’s been about two years now, so my relaxer is mostly gone. I still like to wear my hair straight though, and I was having a tough time getting it as straight as I like. When I told Taira Harris, a stylist at J.Bentley Studio & Spa (an official CW Columbus sponsor), about my struggles she offered to put a Keratin in my hair.

What’s “a Keratin”? Well, according to my research:

The Keratin Complex Smoothing Therapy works differently from traditional chemical straightening systems-including Brazilian straighteners-and its competitors. Relaxers are designed primarily to straighten curly hair. The keratin treatment is designed primarily to restore health to damaged or abused hair. The result is straight hair.

Traditional straighteners (thio or lye based) change the chemical bonds of the hair. Keratin Complex Smoothing Therapy does not alter the bonds. Instead, this system conditions the hair while adding shine and increasing manageability by infusing natural keratin deep into the cuticle of the hair shaft. As a result, each strand is keratin buffered by this unique, patent-pending process. Natural keratin is restored and hair is rejuvenated.

“It leaves the hair smoother, silkier, straighter and shinier. It eliminates up to 95% of unwanted frizz and reduces styling time in half. It is also safe to use on all hair types, including color-treated hair.

In layman’s terms: It’s. Awesome. Continue reading